Looking at Green peace animation ‘Just Tuna’
he visual language consists of stark monochrome silhouettes and simple line animation, which corresponds to the bleak message conveyed through the narration. In ‘Pervasive Animation’ Nea Ehrlich highlights how animated documentaries face a challenge in their perceived reliability as sources, because they blur the line between hard facts and what is traditionally seen as a light-hearted medium specialising in fiction for children
the choice to use animation could be based on its propensity for ‘going viral’. Animations are both easily shared on social media platforms, and have more novelty than a regular ad campaign as people tend to appreciate the film for its artistry as well as its message. By being shared on social media, Greenpeace’s message thereby reaches a broader and more varied audience very quickly.
‘‘First Step’ is an animation, created by Buck Studio, aimed at children who are struggling with sexual abuse.. The visual language of this animation emphasises Childline’s strict privacy policies by only using typography to identify the caller, there are no voiceovers- showing anonymous nature of Childline’s process.
Typography is used to express both the child’s emotions and the difference between the caller and Childline operator. The typeface and colour scheme used to represent the operator are neutral and the words remain solidly fixed – unintimidating and stable. The typographical choice represents the qualities that Childline Counsellors possess such as practicality and strength, but because the words are handwritten they retain a human warmth.’
From can doodles change the world? I was inspired by how language can convey such intense imagery, without being so literal.
DIFFERENT ANIMATION TESTS- using analogue and hand drawn technique to try create a more sensitive visual language than the digital animations. I also tried using a transcript rather than text, to see the effect this would have.
I wanted to extend the idea of sneaking into people’s domestic environments. I thought it might be interesting to show the text alongside a mundane activity, like cooking pasta. To find a subtle and sensitive way to visualise more shocking text. I wanted to follow a few peoples stories in more depth and visualise the transcripts of their account. This is only a quick test.
I want the stories to show the different variety of domestic abuse but in this block of flats everyone around the globe is united.
some quick drawings to show how mundane activities would work alongside the text- eg. breaking open the packet of pasta. The animation would progress to each window, showing a peek into a different type of ‘domestic activity’ and with this someone more personal story.
I am inspired by the way moth studios tell a sensitive subject, with intense language, but using a simple metaphor like a train. I want to find a way to use the more subtle domestic activities that go on in a flat, to show more tragic events.
After trying to making some of my animation stills ‘instagram friendly’ to get people’s attention, I decided I was less interested in. Inspired by how some instagram bloggers use peoples stories to protest, I want to create longer animations to raise awareness, instead of quick ‘pop ups’.
Making stills form my animation ‘instagram friendly’ to try get peoples attention on the things I am protesting about.
This week I want to explore the following:
I did an instagram questionnaire asking whether people feel de-sensitised from modern day protest. The answer was astoundingly yes, and it that it not the best way to ‘protest’.
I then did a second questionnaire asking what imagery people associate with protest. The answers were the traditional ‘marches, colour, crowds’ etc. Is there a way find a new , different visual language, one that people don’t just ‘expect’ of protest?
This calendar has a different protest on each day in history in London. I want to take a different protest each day and visualise/update it it in a way that is relevant today. On the anniversary of each protest next week I want to post about it and see how people react in an online setting.